There is one seat at this table. It goes to the right person.
The Elder Advocacy Alliance holds a single seat in each specialty. When that seat is filled, it's filled. If yours is open, here's what you need to know.
This page is for one kind of professional.
Not the one who is looking for leads. Not the one who wants a marketing platform. Not the one who treats referrals as transactions and moves on.
This page is for the professional who has spent years building a reputation in senior care -- who leads with integrity, treats every client with genuine kindness, shows up when situations get hard, and genuinely believes that coordinated care produces better outcomes for families.
If that's you, keep reading. If it's not, this isn't the right table.
What it means to hold a seat.
Imagine being introduced to a new client not as a name on a list, but as the person whose work Dave Johnstone would stake his own reputation on.
Imagine working alongside a home care specialist, a hospice provider, an elder law attorney, and a placement advisor who all know each other -- who coordinate without being asked, because they trust each other and they're all at the same table.
Imagine a referral that arrives pre-built with context, with trust already transferred, with the family already told why you specifically were chosen.
That's what holding a seat in this Alliance looks like. It's not a directory listing. It's a position on a team.
How the seat is filled.
Dave interviews every candidate personally. In many cases he already knows their work -- has seen how they handle hard conversations, how they show up when a situation gets complicated, whether their care matches their credentials.
The question he's answering is simple: would he refer his own family to this person without hesitation.
If the answer is yes, the conversation continues. If it isn't, the seat stays open until it is.
There is no application fee. There is no visibility package. There is no shortcut.
What we'll tell you plainly.
Not every specialty is open. If your seat is filled, Dave will tell you directly and won't waste your time.
Not every candidate is the right fit, even in an open category. If after a conversation it's clear this isn't the right table for you, Dave will say so -- respectfully and without ambiguity.
The Alliance is small by design. That's not a limitation. That's the point.
What holding a seat actually includes.
Members of the Elder Advocacy Alliance receive six things:
A profile on this site.
Your name, your photo, your bio, and your contact information -- on a site built to send families to you. Not buried in a list. Featured as the only professional in your category.
Warm introductions from Dave.
When a family reaches out and needs your specialty, Dave makes a direct, personal introduction -- with context about the family's situation already included. You don't start from scratch.
Coordinated referrals from other members.
When another Alliance member is working with a family who needs your services, they know to call you first. Because they know your work. Because you're at the same table.
A seat in a monthly peer group.
Alliance members meet regularly to share cases, coordinate on complex situations, and stay current on what's happening in the region. This is not a networking event. It's a working session.
Co-promotion across ELT and Alliance channels.
Dave actively promotes Alliance members through Elder Life Transitions' referral network, social presence, and outreach. Your credibility is amplified by the group.
First right of renewal.
As long as you hold the standard, the seat is yours. No competition. No annual re-application. No risk that someone else buys their way in.
What we ask in return.
Show up to the monthly meetings. Refer within the Alliance when a family needs a member's specialty. Treat every person you serve with the kindness you'd want for your own family. Maintain the standard that got you the seat -- in every client interaction, not just the ones that feel easy.
That's it. There are no dues. No marketing commitments. No volume requirements.
The only thing this group asks is that you keep being the professional Dave said you were when he introduced you.
If you think this might be the right fit.
Reach out and tell Dave briefly about your practice -- what you do, who you serve, and why coordinated care matters to you.
He'll respond within one business day. If your seat is open and the conversation makes sense, he'll suggest a time to talk.
No commitment required to have the conversation.
Reach Out to Dave Dave responds personally within one business day.