Why this group exists.
Most families navigating senior care aren't failing because they're not trying hard enough. They're failing because the system wasn't designed to help them succeed.
Specialists work in silos. Referrals happen by accident. Families -- and spouses -- become the connective tissue between professionals who have never met, carrying information, coordinating schedules, trying to hold a plan together that nobody else is holding.
The Elder Advocacy Alliance exists because that's not acceptable.
One team. One standard. One county at a time.
The Alliance is a curated group of senior care specialists serving Boulder and Broomfield County. Every member holds a single seat in their specialty. They know each other. They trust each other's work. And when a family needs more than one of them, they coordinate -- so the family doesn't have to.
The mission is simple: make sure that any family navigating a senior care transition in this region has access to a connected team of professionals whose only agenda is doing right by the people they serve -- with competence, and with genuine kindness.
Not a directory. Not a referral exchange. A team.
Where this came from.
Dave Johnstone spent years as an Executive Director running an Assisted Living / Memory Care community and an Independent Living community in Colorado.
He watched families arrive exhausted. Not because they hadn't tried -- but because they had been passed from one well-meaning professional to the next, each one helpful in their lane, none of them seeing the whole picture.
He also watched what happened when the right professionals were connected. When the placement advisor already knew the home care team. When the hospice provider had worked alongside the geriatric care manager. When the elder law attorney and the fiduciary were already in the same room.
The outcome was different. The family was steadier. The plan held.
He built the Elder Advocacy Alliance because he knew those connections didn't have to happen by chance.
Why every seat matters.
Every member of the Alliance was personally interviewed by Dave. In many cases, he had already worked alongside them -- seen how they handled hard conversations, how they showed up when a situation got complicated, whether their care matched their credentials.
The standard is simple: would he refer his own family to them without hesitation. If the answer isn't yes, the seat stays open.
Nobody paid for a listing. Nobody applied through a form. The bar is character, demonstrated kindness, and care that shows up even when no one is watching -- nothing else.
One professional per specialty. No exceptions.
The Alliance currently holds seats in twelve specialties:
- Senior Placement & Consulting
- Home Care
- Hospice
- Senior Real Estate
- Senior Move Management
- Reverse Mortgage Specialist
- Physical Therapist / OT
- Elder Law Attorney
- Skilled Nursing Social Worker
- Fiduciary / Daily Money Manager
- VA Benefits Specialist
One seat per category. When a seat is filled, it's filled. There is no second option at this table -- which is exactly the point. Families don't need more options. They need the right one.
What this group is not.
The Alliance is not a comprehensive senior care platform. It does not cover every specialty a family might eventually need. Some seats are still open as the group grows -- carefully, by interview, not by volume.
If you need something outside what this group covers, we'll tell you plainly and point you somewhere better. That's not a gap in the service. That's how trust works.
This isn't the right fit for every professional.
Membership in the Alliance is not a marketing play. There are no leads purchased here, no visibility packages, no shortcuts.
Members join because they believe in coordinated care, because they want to work alongside people they trust, and because they are willing to be held to a standard -- publicly, by name.
If that's not what you're looking for, this isn't the right table. If it is, the Membership page has more.
The Elder Advocacy Alliance serves families in Boulder County, Broomfield County, and surrounding communities in Colorado. If you're a family trying to figure out next steps -- or a professional who leads with integrity, treats people with genuine kindness, and wants to work alongside others who do the same -- you're in the right place.